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Account-level UTM templates + weekly GA4 CSV#2506

Problem:
We publish to multiple countries (US, CA, UK, EU, AU) and need per-country UTMs and weekly performance reconciliation with GA4. Doing this manually per post is error-prone and time-consuming.

Proposal:
1) Account-level UTM templates

  • Create named UTM presets at the account level.
  • Auto-apply by platform and/or country (e.g., IG-US, IG-UK, TikTok-EU).
  • Tokens available: {platform}, {country}, {profile}, {post_id}, {campaign}, {date}.
  • Ability to override at post level.

2) Weekly GA4 CSV export

  • Auto-generate a CSV each week that maps: post_id, profile, platform, country, scheduled_time, final_link, utm_source, utm_medium, utm_campaign → sessions, add_to_cart, purchases, revenue (from GA4).
  • Download link + email delivery.
  • Timezone selection and date range options.

Benefits:

  • Fewer mistakes in UTMs, faster scheduling across countries.
  • Easy attribution and ROAS calculation outside Publer.
  • Works for Instagram, TikTok, Facebook, X, etc.

Security:

  • Read-only GA4 connection. No changes to GA4 properties.

Acceptance criteria:

  • Can create/edit/delete UTM presets and assign them by platform/country.
  • CSV contains at least: post_id, platform, country, utm_*, sessions, purchases, revenue.
  • Export runs weekly and covers the previous 7 days.
4 days ago