Schedule Facebook collaborative posts#2164

Allow us to create branded content posts on Facebook, similar to how it is for Instagram.

Yes

Update:

This is now in beta with our top ambassadors!

If you’re actively promoting Publer through our affiliate/ambassador program, you should now be able to:

• Tag business partners in Facebook branded posts

• Tag collaborators in Facebook videos & reels

Once we iron out bugs, if any, and prepare the marketing/supporting documents, these updates will be rolled out to everyone.

Stay tuned!

The new Facebook tags are almost ready for the public launch 🚀

We just finished the Live preview of:

• Tagging a business partner in Facebook posts

• Tagging a collaborator in Facebook videos & reels

Public release date: Week of March 10th 📅

Will you be able to collab on Facebook text posts and link posts, or only videos? In Meta Business Suite or using the mobile app you can collab on any piece of content, but you can only schedule in advance for video collabs. I would love the ability to schedule collabed content posts as well as video, which is something you can’t get anywhere else? Posting collabs by hand at 7pm primetime every night is a PAIN

Hello Laura,

Thank you for your suggestion!

You can use the branded content tag for text and link posts.

The branded content tool works for most Facebook post types (Status Updates, Photos, normal Videos, Gifs, Links) except Facebook Reels and Stories.

For Facebook Reels and videos, you can use the Collaboration Tag instead.

Thanks. So just to be clear, only reels and videos can be collaborated (i.e. show up on both pages’ feeds) with publer? Branded tag doesn’t push out to both pages’ audiences I believe.

Hi @Laura Packard , Collaborators only work with Reels and Posts.

As for the Branded content you firstly need to have access to it from Facebook.You can check here how that works: https://www.facebook.com/business/help/386216285934756

Hey, Facebook allows you to collab static content too. It is possible to collab anything, not just videos. But I understand if Publer only allows the collab option for video content.

Hi @Laura Packard .

Currently only videos/reels, this is something limited from the API (how we communicate with them) natively for sure you can do more. Hopefully there will be more updates on the future. :)

Hi @Laura Packard,

If possible can you share screenshots with us from where you add collabs on images from Facebook. I am told by DEV team that Publer does it exactly like the Facebook Business suite. So let us know what do you find different in Facebook.

Thank you.

Great news!

This feature is now Live for all users in Publer (web version)

https://publer.com/blog/schedule-facebook-collaborative-branded-content/

Please let us know via the Live chat on our website if you have any further questions.

Thank you!